PENGARUH KUALITAS PRODUK KAMAR TERHADAP KEPUASAN PELANGGAN DI FOX HARRIS HOTEL KOTA BANDUNG

Feni, Nur Ramadhanty (2020) PENGARUH KUALITAS PRODUK KAMAR TERHADAP KEPUASAN PELANGGAN DI FOX HARRIS HOTEL KOTA BANDUNG. D4 thesis, Poltekpar NHI Bandung.

	Text PA_201621264_BAB I.pdf Download (74kB)
	Text PA_201621264_BAB II.pdf Restricted to Repository staff only Download (55kB)
	Text PA_201621264_BAB III.pdf Download (149kB)
	Text PA_201621264_BAB IV.pdf Restricted to Repository staff only Download (312kB)
	Text PA_201621264_BAB V.pdf Restricted to Repository staff only Download (17kB)
	Text PA_201621264_COVER.pdf Download (236kB)
	Text PA_201621264_FULLTEXT.pdf Restricted to Repository staff only Download (854kB)
	Text PA_201621264_JURNAL.pdf Restricted to Repository staff only Download (382kB)

Abstract

Customer satisfaction is a factor that influences the business success of a company. Demand and continuous provision of hospitality services will lead to intense competition in the hospitality industry and a necessity for entrepreneurs and hospitality organizations to gain competitive advantage. The purpose of this study is to find out what factors influence customer satisfaction. This study uses a quantitative method with a simple linear regression test. The results of this study indicate that product quality with sub-variables of performance, features, realibillity, conformance to spesification, serviceabillity, aesthetics does not have a significant partial effect on customersatisfaction. Hotel management in this case should pay attention to the factors that influence customer satisfaction. Keywords:Product Qualiy, Costumer Loyalty

Actions (login required)

View Item