PERANCANGAN MEDIA PROMOSI INDOBUILDTECH 2022

Basilius, Agung Pinandito (2022) PERANCANGAN MEDIA PROMOSI INDOBUILDTECH 2022. D4 thesis, Poltekpar NHI Bandung.

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Abstract

ABSTRACT PT.Debindo International Trade and Exhibition, also known as Debindo !TE, n bringing in visitors, many use promotional media, both digital and conventional. Media is a means to convey messages or information to the public byusing various elements of graphic communication such as text, images or photos. Pujiriyanto (2005:15)., For this reason, researchers are interested in discussing furtherin a study entitled "Designing Promotional Media for IndoBuildTech Expo 2022 by using 3 indicators in measuring it, namely Media Purpose, Media Strategy, Media Programme, Media Budget, The results showed that the promotional media design carried out by Debindo !TE was stated to be quite good, although there were still indicators that could be improved. The recommendations given to improve brand identity and visitors are by changing some visual aspects by following the design trends that apply every year

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