THE EXPLORATION OF STAYCATION INNOVATION BASED ON THE LOCAL CULTURE: AN ANALYSIS ON DIGITAL PROMOTION

Dr. Anang, Sutono, MM.Par, CHE., et.al. THE EXPLORATION OF STAYCATION INNOVATION BASED ON THE LOCAL CULTURE: AN ANALYSIS ON DIGITAL PROMOTION. In: The 7th Global Conference on Business, Management, and Entrepreneurship.

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Abstract

This study aims to present a tourist profile related to ideas, perceptions, and opinions to build and develop innovative staycation activities and digital marketing at Kawah Putih Ciwidey based on the local culture. This study uses a descriptive research method with a qualitative approach. The data collection carried out through distributing questionnaires to tourists, semi-structured interviews with managers, as well as observation and literature study. From this research, it found that tourists visiting Kawah Putih had a high interest in doing a staycation and demanded the development of activities, especially the provision of interactive activities and organizing events based on the local culture. This research also produces some recommendations for further development for managers of Kawah Putih in the short, medium, and long term. Keywords: Staycation, Digital Promotion, Local Culture Attraction

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