PRODUCT PLANNING FOR HERITAGE TOUR PACKAGES AT THE BANDUNG

Dr. Ananta, Budhi Danurdara, BA., M.Sc., CPM (Asia). (2022) PRODUCT PLANNING FOR HERITAGE TOUR PACKAGES AT THE BANDUNG. Jurnal Pariwisata, 1 (1). pp. 15-25. ISSN 2964-8378

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Abstract

AssociationBandung Cultural Conservation (Bandung Heritage) is a non-profit organization engaged to execute activities of conservation for physical heritage plants in Bandung. The activities of Bandung Heritage are inventorying historic landmarks and cultural landscapes, acting as an advisory body to public and private sector organizations requiring specialist-conservation advice, held the exhibitions, performances and other artistic and cultural events; publishing books of heritage building in Bandung. There must be another alternative way to support the conservation of heritage buildings in Bandung besides the.above things that Bandung Heritage did. The alternative way is to plan a heritage tour package in Bandung. The compilation of heritage tour packages is based on the tour components such as attractions, facilities and accessibility. The components were analyzed in order to become a competent supplementary factor for the activity of heritage tour in Bandung Keywords: Mass Tourism, Alternative Tourism, Heritage, Heritage Society, Heritage Tourism, TourismProduct, Tourism Package, Building Attraction.

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