Destination Image Dimension: A Descriptive Analysis of Foreign Visitors At Borobudur, Indonesia

Authors

  • Herlan Suherlan Sekolah Tinggi Pariwisata Bandung
  • Nurdin Hidayah Sekolah Tinggi Pariwisata Bandung

DOI:

https://doi.org/10.21776/ub.jitode.2021.009.02.04

Abstract

This study aims to determine the dominant factors forming the image in the context of tourism destinations. The quantitative method with the survey format chosen in this study, where the data obtained through convenience sampling were analyzed using Principal Component Analysis (PCA). The results showed that the image of Borobudur as a destination was formed by 4 dominant factors, namely: Core Attractions, Supporting Attractions, Services, and Experience. The results of this study have implications for destination marketers to get a clear picture of how the image is in the eyes of tourists so that programs or activities for developing and improving the quality of a destination are more focused and right on target. This paper fills a gap in the generic branding literature by adopting an empirical stance in describing image-forming factors in the context of tourism destinations.

Keywords: Brand image, destination branding, destination image, tourism destinations.

Downloads

Published

2021-06-30

Issue

Vol. 9 No. 2 (2021)

Section

Articles

License

Copyright (c) 2021 Journal of Indonesian Tourism and Development Studies

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

cc_license_120


    1. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.

  1. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

 

Â