Instagram Social Media Marketing Communication Performance Evaluation @Baturadenpalawi

Authors

  • Nurdin Hidayah Politeknik Pariwisata NHI Bandung
  • Ramani Khalda Salsabila Politeknik Pariwisata NHI Bandung
  • Rizqi Anggie Saputra Politeknik Pariwisata NHI Bandung
  • Elena Kartika Dewi Politeknik Pariwisata NHI Bandung
  • Muhammad Wildan Jannatan Politeknik Pariwisata NHI Bandung
  • Najiah Hayati Nufus Politeknik Pariwisata NHI Bandung
  • Audita Fahriza Politeknik Pariwisata NHI Bandung
  • Syalsabilla Monicawati Politeknik Pariwisata NHI Bandung

DOI:

https://doi.org/10.58229/jthtm.v1i1.7

Keywords:

Tourism Marketing Communication, Social Media Marketing, Tourism Management

Abstract

This research discusses the evaluation of marketing communication performance on Instagram by user @baturadenpalawi in Wana Wisata Baturaden (Baturraden District), Banyumas Regency, Central Java, Indonesia. The researcher used the Concept of Tourism Marketing Communication Objectives by Nurdin Hidayah to inform, persuade, and remind. The data was collected through observations, questionnaires, interviews, and documentation studies. Analysis, questionnaires, and interviews are used to obtain the results. This research leads to the evaluation of marketing communications and produces recommendations for each dimension (to inform, to persuade, and to remind) on Instagram account @baturadenpalawi.

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Published

2023-03-30

How to Cite

Hidayah, N., Salsabila, R. K., Saputra, R. A., Dewi, E. K., Jannatan, M. W., Nufus, N. H., Fahriza, A., & Monicawati, S. (2023). Instagram Social Media Marketing Communication Performance Evaluation @Baturadenpalawi. Journal of Tourism, Hospitality and Travel Management, 1(1), 8–16. https://doi.org/10.58229/jthtm.v1i1.7

Issue

Vol. 1 No. 1 (2023): Integrate the Dynamics of Tourism Destination Development

Section

Articles