THE DESIGN CHARACTERISTICS OF INDONESIAN AND GERMAN HOTEL WEBSITES: A CROSS-CULTURAL COMPARISON

Sari, Rora Puspita and Putra, Fajar Kusnadi Kusumah (2019) THE DESIGN CHARACTERISTICS OF INDONESIAN AND GERMAN HOTEL WEBSITES: A CROSS-CULTURAL COMPARISON. International Journal of Applied Sciences in Tourism and Events (IJASTE), 3 (1). pp. 93-107. ISSN 2580-5584

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Abstract

The purpose of this paper is to evaluate the hotels website design of two culturally discrete countries. Indonesian hotels website represents the eastern countries that have high-context culture, while Germany hotel websites represent low-context culture. This study evaluates the website of both countries to seek differences in terms of design elements. This study used samples from 30 five-star hotels in Indonesia and 30 five-star hotels in Germany. Content analysis was used to evaluate the website design, the Mann-Whitney U test was performed to compare the differences between Indonesia and German hotel website design. The results of this study found that there is a significant difference in hotel website design between Indonesia and the German in terms of website presentation and navigation. The results proved that that hotel website from the high-context culture has lower quality than the hotel websites which have a low context culture. Future research can be conduct by adding more samples to provide better statistical results as well as to add more hotel categories based on the classification.

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