CHALLENGING ENTREPRENEURS IN USING TRANSFORMATIONAL INNOVATION TECHNOLOGY IN HOSPITALITY INDUSTRY POST COVID-19

Dr. Acep, Unang Rahayu, M.Ed., CIQAR., et.al. (2022) CHALLENGING ENTREPRENEURS IN USING TRANSFORMATIONAL INNOVATION TECHNOLOGY IN HOSPITALITY INDUSTRY POST COVID-19. INTERNATIONAL HOSPITALITY ENTREPRENEURSHIP AND INNOVATION CONFERENCE. (Unpublished)

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Abstract

The use of technology is important to bring new standardization in hospitality industry during and post covid-19. The hotel industries adapt mostly contactless technology to conduct hi-tech and low touch scheme. However there are some challenges in using new technology adaption in which the hospitality industry should be ready for. The purpose of this paper is to identify the most important challenges in hospitality industry technology which should be applied in post covid-19. Literature review is the research method used in this paper, and the subjects are the hotel industries using new adaption technology in United States, Asia-Pacific and Europe. Findings of the research are the lists and explanation of the most challenging new adaption of technology in hospitality industries post Covid-19 such as cloud technology, hybrid meeting services and touchless guests journey. Those findings are hoped to be applied in Indonesian hospitality industries. Further research should develop more information about the transformational technology challenges in hospitality industry from the guests and employees’ point of view. Keywords: Entrepreuners, Standardization, Hospitality, Technology, Covid-19

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