PENGALAMAN WISATAWAN PADA VIRTUAL TOUR MUSEUM KEPRESIDENAN RI BALAI KIRTI

Maghfira, Chaerani (2020) PENGALAMAN WISATAWAN PADA VIRTUAL TOUR MUSEUM KEPRESIDENAN RI BALAI KIRTI. D4 thesis, Poltekpar NHI Bandung.

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Abstract

Museum Kepresidenan RI Balai Kirti relies on virtual tour as an alternative destination for tourists. Understanding that there are some values for tourists while accessing virtual tour museum to increase its reputation, attractiveness, and Moreover, can increase its excellency among related institutions. Pine and Gilmore (1998) four realms of experience– educational, entertainment, escapist, and esthetic – used to find out the value of experience that gained by tourists after accessing virtual tour of Museum Kepresidenan RI Balai Kirti. The research was using descriptive method with quantitative approach. The researcher was using non-probability sampling technique – quota sampling – as a tool to collect the data. The sampling that were used is two hundred respondents of Y Generation – 20-40 years old – and those who accessed Museum Kepresidenan RI Balai Kirti virtual tour from June until July 2020. In conclusion, the research shows that by accessing Museum Kepresidenan RI Balai Kirti virtual tour already gives tourists all indicator in educational, entertainment, escapist and esthetic experience although it needs some improvements. Furthermore, the researcher recommends that by enhancing some features – virtual tour guide character, collection description, games, virtual photos, tourist virtual character, maps, added more collections, and some signpost– can be considered for improving the virtual tour at Museum Kepresidenan RI Balai Kirti. Keywords: Tourist Experience, Virtual Tour, Museum Virtual Tour

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