POLA PERJALANAN WISATAWAN MILENIAL DI KABUPATEN BANDUNG BARAT

GRACE ANASTASIA, BR GINTING (2022) POLA PERJALANAN WISATAWAN MILENIAL DI KABUPATEN BANDUNG BARAT. D4 thesis, Poltekpar NHI Bandung.

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Abstract

This research analyzes the travel patterns of millennial tourists in the West Bandung Regency. The travel pattern is made up of several components, including tourist attractions, facilities and accessibility, tourist profile, and length of stay. This research is descriptive research with a quantitative approach. Data was collected through observation, questionnaires, and literature studies. A purposive sampling method was used to distribute questionnaires to 100 respondents. After the data is collected, data analysis is carried out using a continuum line with a Likert scale measuring instrument. The results of this research indicate that millennial tourists who visits West Bandung Regency are aged 22 to 24 years (66%) and come from Greater Jakarta (47%) with travel motivations namely escape or getting entertainment (71%) and recreation, then choose to travel with family (60%). The tourist attraction that is the most preferred choice of millennial tourists is the attraction that can accommodate their needs according to the characteristics of millennial tourists, namely affordable prices, family-friendly, where there is official information online, and can be shared on social media. Based on the results of the study, there were 15 tourist attractions that were most chosen by respondents, and 12 of them met the characteristics of millennial tourists. Supporting facilities and infrastructure in the form of accommodation, restaurants, and shopping places in West Bandung Regency are quite good, adequate, and varied, so that they can meet the needs of millennial tourists. Accessibility as a supporter of the movement of millennial tourists in West Bandung Regency is quite good and already has directions. The duration of millennial tourist visits in West Bandung Regency is 2-3 days, with the duration of visits at tourist attractions being an average of 3–4 hours. Based on these results, this study recommends three travel patterns in the form of a base site, stopover, and chaining loop for millennial tourists in West Bandung Regency.

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