STUDI PENGELOLAAN PRODUK WISATA DI DESA GUNUNG MASIGIT KABUPATEN BANDUNG BARAT

Reinald Hayadiputra, Suherman (2022) STUDI PENGELOLAAN PRODUK WISATA DI DESA GUNUNG MASIGIT KABUPATEN BANDUNG BARAT. S1 thesis, Poltekpar NHI Bandung.

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Abstract

Gunungmasigit Village is a village that is included in the top 300 best tourist villages based on the Anugerah Desa Wisata Indonesia (ADWI) event. There are several attractions in Gunungmasigit Village including Guha Pawon, Stone Garden, and Tebing Masigit. This study aims to find out how the management of destinations is carried out in the attractions contained in Gunungmasigit Village. The method used in this study is a qualitative approach with a descriptive method. This study uses Morrison (2019) in determining the pillars of destination management. The results of the study prove that the Tourism Attraction in Gunungmasigit Village has done good management and fulfilled the pillars of destination management, namely Leadership and Coordination, Partnership and Team Building, Community and Stakeholder Involvement, Planning and Research, Product Development, Marketing and Promotion, and Visitor Management. Keywords: Destination Management, Tourism Attraction Management, Gunungmasigit Village

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