INSTAGRAM SOCIAL MEDIA MARKETING COMMUNICATION PERFORMANCE EVALUATION @BATURADENPALAWI

Nurdin, Hidayah, S.ST.Par., M.M., et.al. (2023) INSTAGRAM SOCIAL MEDIA MARKETING COMMUNICATION PERFORMANCE EVALUATION @BATURADENPALAWI. Journal of Tourism, Hospitality and Travel Management, 1 (1). pp. 8-16.

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Official URL: https://jurnal.integrasisainsmedia.co.id/index.php...

Abstract

This research evaluatesmarketing communication performance on Instagram by user @baturadenpalawi in Wana Wisata Baturaden (Baturraden District), Banyumas Regency, Central Java, Indonesia. The researcher used the Concept of Tourism Marketing Communication Objectives by Nurdin Hidayah to inform, persuade, andremind. The data was collected through observations, questionnaires, interviews, and documentation studies. Analysis, questionnaires,and interviews are used to obtain the results. This research leads to the evaluation of marketing communications and produces recommendations for each dimension (to inform, persuade, andremind) on Instagram account @baturadenpalawi.Keywords: Tourism Marketing Communication; Social Media Marketing; Tourism Management

Item Type: Article
Uncontrolled Keywords: Tourism Marketing Communication; Social Media Marketing; Tourism Management
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: Unnamed user with email ofi@stp-bandung.ac.id
Date Deposited: 06 Jun 2023 04:38
Last Modified: 06 Jun 2023 04:38
URI: http://repository.poltekpar-nhi.ac.id/id/eprint/1983

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