THE IMPLEMENTATION OF THE INFORMATION SYSTEM OF MEMBERSHIP PROGRAM AT CINNAMON HOTEL BOUTIQUE SYARIAH BANDUNG

Amal, Sudtiadi (2024) THE IMPLEMENTATION OF THE INFORMATION SYSTEM OF MEMBERSHIP PROGRAM AT CINNAMON HOTEL BOUTIQUE SYARIAH BANDUNG. D4 thesis, Poltekpar NHI Bandung.

	Text PA_2020309067_BAB I.pdf Download (203kB)
	Text PA_2020309067_BAB II.pdf Restricted to Repository staff only Download (516kB)
	Text PA_2020309067_BAB III.pdf Download (389kB)
	Text PA_2020309067_BAB IV.pdf Restricted to Repository staff only Download (524kB)
	Text PA_2020309067_BAB V.pdf Restricted to Repository staff only Download (296kB)
	Text PA_2020309067_COVER.pdf Download (531kB)
	Text PA_2020309067_FULLTEXT.pdf Restricted to Repository staff only Download (1MB)
	Text PA_2020309067_JURNAL.pdf Restricted to Repository staff only Download (217kB)

Abstract

Hotel industry is growing significantly. To win the business competition and become guest’s first choice among other hotel, specific strategies are needed. One of them that considered as relevant strategy is maintaining relationship with guest by creating loyalty program. Cinnamon Hotel Boutique Syariah Bandung is a four star boutique hotel located in the strategic area of Bandung, West Java. This hotel implement Islamic sharia concept in the hotel operation, that in past few years got more acknowledgement and attention from many guest especially muslim people. This research study aimed to determine the Implementation of the Information System of Membership Program at Cinnamon Hotel Boutique Syariah Bandung. This research is expected to provide a better understanding regarding membership program and the important of information system implementation. A qualitative approach was applied in this research with descriptive method, the method used in attempt to describe and interpret the phenomenon in accordance where the data were collected through in-depth interview, participant observation, and documentation. In this research we founded that the information system for the membership program was needs some improvement, considering that hotel management team handle it by them self without any third party services. Keywords: Information System, Membership Program, Hotel Industry, Sharia Concept Hotel

Actions (login required)

View Item