STRATEGI KOMUNIKASI TOUR GUIDE BAGI WISATAWAN MILENIAL PESERTA KEGIATAN HISTORICAL TOUR JAKARTA GOOD GUIDE

Jesica, Vania Managam (2020) STRATEGI KOMUNIKASI TOUR GUIDE BAGI WISATAWAN MILENIAL PESERTA KEGIATAN HISTORICAL TOUR JAKARTA GOOD GUIDE. D4 thesis, Poltekpar NHI Bandung.

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Abstract

There were 20,165,000 tourists visit Jakarta in 2019 (Tribunjakarta.com,2019). 70% of the figure consists ‘the millennials’. Oppositely, the high number is inversely proportional to the low interest of tourists visiting the Museum as one of the historical sites. Jakarta Good Guide is a community that offers walking tour services in the City of Jakarta. The services include showing around tourist attractions including historical tourism using the right communication strategies for millennial tourists. Participants in this study are the founder and tour guide of the Jakarta Good Guide, millennial tourists participating in the Jakarta Good Guide tour, and the Indonesian Tour Guide Association. The writing method that used by the writer is descriptive qualitative by using data collected in the form of interview guidelines, literature study, and documentation from the research location. Data collection tools that utilised in this study are interview guidelines and data analysis. The results showed that the Jakarta Good Guide tour guide uses language and gestures that match the millennial character in the tour activities. For instance, the tour guide can be a good storyteller by presenting historical stories to be more interesting. Jakarta Good Guide is also actively using social media such as Instagram and Blog to promote Jakarta Good Guide tour activities for the millennia. Then the Jakarta Good Guide tour activities can increase the sense of participation of millennial tourists following the historical tour activities. As it is able to engage the insight into the history of the city of Jakarta with the method of communication according to the character of millennial tourists Keywords: communication strategy, tour guide, millennial tourists, Jakarta Good Guide

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