THE RELATIONSHIP BETWEEN THE QUALITY OF DESTINATION AND TOURIST SATISFACTION- THE ROLE OF DESTINATION ATTRIBUTES

Dr. Sumaryadi, A.Par., S.E., M.M., et.al. (2021) THE RELATIONSHIP BETWEEN THE QUALITY OF DESTINATION AND TOURIST SATISFACTION- THE ROLE OF DESTINATION ATTRIBUTES. Journal of Asian Finance, Economics and Business, 8 (4). pp. 929-937. ISSN 2288-4645 (Unpublished)

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Abstract

This present research seeks to explore the empirical evidence about the relation between quality of destination and Islamic attribute of destination on tourist satisfaction. This research was conducted at the tourism sector in West Java, Indonesia. The participants were Muslim foreign tourists who were traveling to West Java, Indonesia. The total number of participants in the research was 200. Data collection was carried out using a questionnaire. Hypotheses were tested using structural equation modeling methods with AMOS version 23. The exogenous variables in this research consisted of the quality of the destination and Islamic attribute of destination. Tourist satisfaction was an endogenous variable in this research. We used a quantitative approach and structural equation modeling to examine the research hypotheses. The results showed that there was a positive and significant effect of the quality of destination on the tourist satisfaction, and the quality of destination positively affected Islamic attribute of destination, but Islamic attribute of destination had no significant effect on tourist satisfaction. We also found that Islamic attribute of destination did not mediate the relation between quality of destination and tourist satisfaction. We provided recommendations to strengthen or improve the quality of destination in order to increase tourist satisfaction. Keywords: Quality of Destination, Attribute of Destination, Tourist Satisfaction, Halal Tourism

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