WEBSITE EVALUATION

Law, Rob and Putra, Fajar Kusnadi Kusumah (2022) WEBSITE EVALUATION. In: Encyclopedia of Tourism Management and Marketing. Edward Elgar Publishing, pp. 730-732. ISBN 9781800377479

	Text B_3825048501_Website Evaluation.pdf Download (1MB)
	Text KORESPONDENSI_3825048501_Website Evaluation.pdf Download (498kB)
	Text Turnitin_3825048501_Website Evaluation.pdf Download (976kB)

Abstract

Website evaluation is ‘the act of determining a correct and comprehensive set of user requirements, ensuring that a website provides useful content that meets user expectations and setting usability goals’ (US Department of Health and Human Services, 2006 cited in Law, 2019, p. 3). This evaluation is important in achieving the objectives of a website from the perspectives of customers, internal organizations, marketing and technical aspects (Morrison, Taylor and Douglas, 2004; Sun et al., 2017). Websites act as a medium of communication; they deliver information, establish relationships with their stakeholders and market products and services to customers (Law and Bai, 2006).

Actions (login required)

View Item