PROFIL WISATAWAN TIONGKOK DI KABUPATEN BADUNG BALI

Sie Immanuel, Glorie Anugrah (2020) PROFIL WISATAWAN TIONGKOK DI KABUPATEN BADUNG BALI. D4 thesis, Poltekpar NHI Bandung.

	Text PA_201621223_BAB I.pdf Download (435kB)
	Text PA_201621223_BAB II.pdf Restricted to Repository staff only Download (475kB)
	Text PA_201621223_BAB III.pdf Download (354kB)
	Text PA_201621223_BAB IV.pdf Restricted to Repository staff only Download (847kB)
	Text PA_201621223_BAB V.pdf Restricted to Repository staff only Download (555kB)
	Text PA_201621223_COVER.pdf Download (1MB)
	Text PA_201621223_FULLTEXT.pdf Restricted to Repository staff only Download (2MB)
	Text PA_201621223_JURNAL.pdf Restricted to Repository staff only Download (804kB)

Abstract

n 2017 and 2018, China has contributed the highest number of tourists who visited Bali, especially to Badung Regency. This research aims to determine the Chinese tourist profile who have visited Badung Regency, Bali by analyzing their market segmentation. The Chinese tourist profile provided by this research will help many travel agencies in Badung Regency, Bali in producing accurate and qualified tourism products so that the number of visits and length of visits of Chinese tourist to Badung Regency, Bali will increase in the future. The research method used was desctiptive research method with quantitative approach. Data collection techniques were conducted by distributing questionnaires and supported by interviews and literature studies. The research sample was taken using a non-probability sampling technique in the form of quota sampling to 255 respondents who were Chinese tourists who had visited Badung Regency, Bali. This research finds Chinese tourists profile in Badung Regency, Bali. Most of them are 15-34 years old tourists who are students and professionals in their jobs, like to travel first-class as their hobby. They are mostly first-timer tourists who come from Guangdong Province and they travel due to their physical motivation and their purpose to do vacation. They visited Badung Regency, Bali during holiday season for 5-10 days, spending as much as Rp 6.657.300 – Rp 9.990.000 (2.891 – 4.345 Yuan) during the holiday, using cash as their payment method. They prefer to travel in small groups (< 10 people) by arranging their own travel plans using tourist information obtained from social media to do gastronomic, adventure, marine, and cultural tourism using rental cars as their transportation choice. Keywords: Tourist Profile, Chinese Tourist, Market Segmentation, Badung Regency, Bali

Actions (login required)

View Item