THE INFLUENCE OF HEALTH PROTOCOLS (CHSE) ON TOURISTS’ MOTIVATION TOWARD VISITING DECISION IN FLOATING MARKET LEMBANG

Adzmi, Fillah Dianariesla G.S. (2021) THE INFLUENCE OF HEALTH PROTOCOLS (CHSE) ON TOURISTS’ MOTIVATION TOWARD VISITING DECISION IN FLOATING MARKET LEMBANG. S1 thesis, Poltekpar NHI Bandung.

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Abstract

Ten days after President of Indonesia announced the first COVID-19 case, WHO declared that COVID-19 is a global pandemic. Ever since then, the virus has spread rapidly and caused numerous deaths and terrible economic impacts. According to UNWTO, tourism is one of the most affective sectors, due to worldwide restrictions to travel and close boarder. In Indonesia alone, the pandemic decreases around Rp 85 trillion of Indonesia’s tourism revenue by 2020. Based on many reports a lot of hotel and food businesses were shut down and many workers were impacted. In attempt to recover the condition Ministry of Tourism and Creative Economy implemented a program called CHSE certification to ensure tourist’s safe travel. Floating Market Lembang is one of certified CHSE destinations in Bandung. The subject of this study is the visitors of Floating Market Lembang, who visited the destination around December 2020 – June 2021. This study aimed to see the impact of CHSE certification in Floating Market Lembang on tourist’s visiting decision. As destination attributes play a big role in tourist’s visiting decision, this will be seen through tourist motivation, push and pull factors. Quantitative methods used to generate tourist’s opinions upon the matter then will be analyze using regression analysis. The result of this study shows that push factors alone have no influence on tourists’ motivation, pull factors, on the other hand have influence on tourist’s motivation. At the same time, both push and pull factors have influence to visit Floating Marker Lembang under CHSE circumstances. Keywords: Health protocols (CHSE), tourist motivation, Floating Market Lembang

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