PERENCANAAN KONTEN PROMOSI MEDIA SOSIAL INSTAGRAM DI CV BELITUNG TRIP

MUHAMMAD DAFHA, TAUFIQURAHMAN (2022) PERENCANAAN KONTEN PROMOSI MEDIA SOSIAL INSTAGRAM DI CV BELITUNG TRIP. D4 thesis, Poltekpar NHI Bandung.

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Abstract

CV Belitung Trip is a company engaged in the travel agency business that has been operating since 2018 and has had an active Instagram account since 2018 and has more than nine thousand followers. The purpose of this study is to plan social media content used for company promotion media using Regina Luttrell's (2019) theory, namely SOME (Share, Optimize, Manage, Engage). In this study using a qualitative approach with a descriptive method. Based on the research results, the company has not carried out promotions in an attractive manner, so it is necessary to plan in creating content for promotion based on the SOME model.

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