EVALUASI STORY SELLING VIDEO CONCEPT PRODUK PERJALANAN DI ANTAVAYA TOUR AND TRAVEL BANDUNG

MUHAMMAD RIZKI, FAUZY (2022) EVALUASI STORY SELLING VIDEO CONCEPT PRODUK PERJALANAN DI ANTAVAYA TOUR AND TRAVEL BANDUNG. D4 thesis, Poltekpar NHI Bandung.

	Text PA_201721912_BAB I.pdf Download (807kB)
	Text PA_201721912_BAB II.pdf Restricted to Repository staff only Download (870kB)
	Text PA_201721912_BAB III.pdf Download (683kB)
	Text PA_201721912_BAB IV.pdf Restricted to Repository staff only Download (1MB)
	Text PA_201721912_BAB V.pdf Restricted to Repository staff only Download (669kB)
	Text PA_201721912_COVER.pdf Download (1MB)
	Text PA_201721912_FULLTEXT.pdf Restricted to Repository staff only Download (4MB)
	Text PA_201721912_JURNAL.pdf Restricted to Repository staff only Download (207kB)

Abstract

The research with the title Evaluation of Story Selling Video Concept Travel Products in Antavaya Tour and Travel Bandung aims to find out how video story selling for promotions carried out by Antavaya. This research uses a qualitative descriptive research methodology. Researchers chose speakers in this study including Manager Antavaya Bandung, Admin Social Media Antavaya, Videographer, and Consumer from Antavaya. Researchers use research data collection techniques with interview techniques, documentation studies and observations with tools or data retrieval instruments using interview guidelines and checklists. Researchers use several techniques to analyze data, namely by reducing data, lysis coding with Atlas.ti software and drawing conclusions. To see the validity of the data, researchers use triangulation, namely triangulation of sources to compare the data that has been obtained. This research shows the results that the story selling video made by Antavaya Tour and Travel has not met all the key factors of story selling. The key factors of story selling are simplicity, Authenticity, Visibility, and Relevancy. The story selling video made by antavaya does not meet the criteria for simplicity, because the video made is a little redundant and lacks detailed information. The story selling video made by antavaya already meets the authenticity factor because the video made contains product information from antavaya itself and has content created by antavaya itself. The story selling video made by antavaya has met the visibility factor because the video made is uploaded to antavaya's social media accounts which are not private and can be seen by the entire wider community. And the story selling video made by antavaya has met the relatedness factor because the video made by antavaya has contained the products and services they offer. This research resulted in recommendations for making story selling videos that meet the four factors of story selling for Antavaya Tour and Travel in particular and for travel agents in general.

Actions (login required)

View Item