PROMOSI PAKET PERNIKAHAN DI LEMBANG ASRI HOTEL DAN RESORT

Nabila, Akrima Asykuri (2020) PROMOSI PAKET PERNIKAHAN DI LEMBANG ASRI HOTEL DAN RESORT. D4 thesis, Poltekpar NHI Bandung.

	Text PA_201621291_BAB I.pdf Download (373kB)
	Text PA_201621291_BAB II.pdf Restricted to Repository staff only Download (601kB)
	Text PA_201621291_BAB III.pdf Download (334kB)
	Text PA_201621291_BAB IV.pdf Restricted to Repository staff only Download (638kB)
	Text PA_201621291_BAB V.pdf Restricted to Repository staff only Download (336kB)
	Text PA_201621291_COVER.pdf Download (1MB)
	Text PA_201621291_FULLTEXT.pdf Restricted to Repository staff only Download (1MB)
	Text PA_201621291_JURNAL.pdf Restricted to Repository staff only Download (172kB)

Abstract

The hotel industry today is not only a provider of accommodation services but over time, people want a different experience in celebrating an important moment, such as a wedding. For most people, marriage is not just the union of two different people to be able to live together, more than that a wedding reception or party can also improve one's social status and create views for other people who attend the wedding. To meet the interests and needs of the community or those who are getting married, the hotel industry is now providing MICE packages and social events. A hotel in promoting the event certainly has a strategy. The elements of the promotional mix according to Kotler (2005: 264-312), which consist of five main tools, namely: Advertising, Sales Promotion, Public Relations and Publicity (public relations), personal selling, and direct marketing.The result of this research is the identification of promotions that have been carried out by Lembang Asri Hotel and Resort and what should be improved and done to increase the sales of wedding packages at Lembang Asri Hotel and Resort.Then this research will also produce suggestions and recommendations to be considered by Lembang Asri Hotel and Resort as a strategy to promote its wedding packages. Keywords: Promotion, Marriage, Marketing

Actions (login required)

View Item