ANALISIS WEBSITE ARTDECOLUXURY.COM DENGAN MENGGUNAKAN METODE EMICA MODEL

Prissilia, Anggraeni Putri (2020) ANALISIS WEBSITE ARTDECOLUXURY.COM DENGAN MENGGUNAKAN METODE EMICA MODEL. D4 thesis, Poltekpar NHI Bandung.

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Abstract

This final project aims to determine how the quality of the artdecoluxury.com website is based on the emica model method. This research uses qualitative approach by using descriptive analysis method with one variable, which is about promotion at ArtDeco Hotel Bandung. The data collection technique used is observation. Based on the results of descriptive analysis, the website artdecoluxury.com adapted 50.8% of the emica model method indicators. Some of the recommendations that can be implemented by the hotel are increase the information on the website artdecoluxury.com, complete several other emica model indicators, and upgrade the information correctly on the website so that many visitors will book hotel’s rooms through the website artdecoluxury.com and increase the target hotel. Key words: Website, Emica Model

Item Type:	Thesis (D4)
Subjects:	T Technology > TX Home economics > TX901-9465.5 Hospitality Industry, Hotel and Restaurants
Divisions:	Jurusan Hospitality > D4 Administrasi Hotel
Depositing User:	M. Abdul Rosad
Date Deposited:	22 Aug 2022 02:31
Last Modified:	29 Nov 2022 07:37
URI:	http://repository.poltekpar-nhi.ac.id/id/eprint/172

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