PROMOSI MELALUI MEDIA SOSIAL “INSTAGRAM” DI VIVA WISATA INDONESIA

Denise Praserosa, Kirana Dewi (2020) PROMOSI MELALUI MEDIA SOSIAL “INSTAGRAM” DI VIVA WISATA INDONESIA. D4 thesis, Poltekpar NHI Bandung.

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Abstract

This research entitled Promotion through Social media "Instagram" at Viva Wisata Indonesia. The purpose of the study is to determine the promotion using Social media "Instagram" referring to 4 dimensions of AIDA (Attention, Interest, Desire, and Action) method stated by Phillip Kotler (2005). This research uses descriptive methods with quantitative approaches. For data collection techniques using questionnaires and sample determination using purposive sampling where the samples are selected through a specific selection, this research is devoted to the followers of @vivawisata which are further assessed using Likert scale. Based on the result, all of the dimensions to measure the promotion using Social media "Instagram" of Viva Wisata Indonesia reached the "good" for the value of the criteria. However, the improvement in all dimensions is still necessary to develop the product slaes of Viva Wisata Indonesia. Keyword: Social media, Instagram, Promotion, AIDA methods, Travel Agent.

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