STRATEGI PEMASARAN HOTEL THE 101 BOGOR SURYAKANCANA DI MASA PANDEMI COVID-19

Farah, Mar'atush Suryakancana (2021) STRATEGI PEMASARAN HOTEL THE 101 BOGOR SURYAKANCANA DI MASA PANDEMI COVID-19. D4 thesis, Politeknik Pariwisata NHI Bandung.

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Abstract

One of the industries that makes the most significant contribution to the Indonesian economy is the hotel industry. Bogor City is one of the areas in West Java that has quite a number of hotel companies. Hotel The 101 Bogor Suryakancana is one of the hospitality companies in Bogor. However, a new type of virus was discovered since the beginning of last year from Wuhan, China, which caused the COVID-19 pandemic and had such a big impact on the Indonesian economy that it even had an impact on other parts of the world. This study has a goal, to find out the right strategy for The 101 Bogor Suryakancana Hotel in marketing its products during the covid-19 pandemic. This study uses a quantitative descriptive method with data collection techniques of observation, interviews, questionnaires, literature studies and interpreting and describing the existing data in relation to the current situation. Keywords: Hospitality Industry, Covid-19 Pandemic, Marketing Strategy

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