ANALISIS KONTEN SOCIAL MEDIA RESTORAN KALPATREE BANDUNG

Dwi, Ismail Chasan (2020) ANALISIS KONTEN SOCIAL MEDIA RESTORAN KALPATREE BANDUNG. D4 thesis, Poltekpar NHI Bandung.

	Text PA_201621282_BAB I.pdf Download (2MB)
	Text PA_201621282_BAB II.pdf Restricted to Repository staff only Download (8MB)
	Text PA_201621282_BAB III.pdf Download (3MB)
	Text PA_201621282_BAB IV.pdf Restricted to Repository staff only Download (3MB)
	Text PA_201621282_BAB V.pdf Restricted to Repository staff only Download (1MB)
	Text PA_201621282_COVER.pdf Download (3MB)
	Text PA_201621282_FULLTEXT.pdf Restricted to Repository staff only Download (25MB)
	Text PA_201621282_JURNAL.pdf Restricted to Repository staff only Download (1MB)

Abstract

The case study research aims to analyse the social media content of Kalpatree Bandung restaurant . This research study was conducted based on data obtained from the Instagram insights reports on that account as well as the entire Instagram feed totalling 696 , then counted with the consumer engagement rate formula , the open coding process and the coding sheets . Subsequently , the results were grouped in 4 classifications and 12 categories as indicators to determine self - promotion and value - adding . The results of the descriptive analysis obtained that the best content managed to earn 10.64 % and means having a good interaction indicators for the range of followers 10,000-25,000 with classification is image with detail post content and included in the category of emotional brand post . This acquisition shows that interesting and good content to be used belongs to the group. Keywords : social media content , self - promotion , value - adding , interaction , consumer engagement , restaurant Kalpatree Bandung

Actions (login required)

View Item