INFLUENCE OF EXPERIENTIAL MARKETING ON CUSTOMER LOYALTY IN SHARIAH-COMPLIANT HOTEL

Samsudin, Didin and Putra, Fajar Kusnadi Kusumah (2020) INFLUENCE OF EXPERIENTIAL MARKETING ON CUSTOMER LOYALTY IN SHARIAH-COMPLIANT HOTEL. Journal of Indonesian Tourism, Hospitality and Recreation (JITHOR), 3 (2). pp. 93-107. ISSN 2654-3893

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Official URL: https://ejournal.upi.edu/index.php/Jithor/issue/vi...

Abstract

This study set out to determine whether hotel guest perceptions in five aspects of experiential marketing: sense, feel, think, act, and relate and their effects on customer loyalty in Sharia-compliant hotels. Quantitative research methods were used in this study, questionnaire assessments of experiential marketing and loyalty were collected from 100 respondents who stayed at Sharia-compliant hotels in the city of Jakarta, Indonesia. The findings show that experiential marketing was statistically significant (R2 = 0.677) as a predictor variable of customer loyalty in Sharia-compliant hotels

Item Type:	Article
Uncontrolled Keywords:	Shariah-compliant hotel, Experiential marketing, Customer loyalty, Islamic Hospitality.
Subjects:	H Social Sciences > H Social Sciences (General)
Depositing User:	Unnamed user with email ofi@stp-bandung.ac.id
Date Deposited:	28 Jun 2023 02:45
Last Modified:	28 Jun 2023 07:44
URI:	http://repository.poltekpar-nhi.ac.id/id/eprint/2053

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