TEKNIK INTERPRETASI TEMATIK PADA PRODUK WISATA JAKARTA HERITAGE WALK DI PT. BITURIS WISATA INDONESIA JAKARTA

Faradilla, Wilda Ratih (2020) TEKNIK INTERPRETASI TEMATIK PADA PRODUK WISATA JAKARTA HERITAGE WALK DI PT. BITURIS WISATA INDONESIA JAKARTA. D4 thesis, Poltekpar NHI Bandung.

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Abstract

PT. Bituris Wisata Indonesia Jakarta is one of the tour operators in collaboration with SEATGA (South East Asia Tourist Guide Association). Together with other ASEAN countries, a 'BeTourist' product branding is formed for each tourism product sold. One of the tourism products offered by PT. The Indonesian Tourism Bituris in the City of Jakarta is the Jakarta Heritage Walk. To maximize tourism products, PT. Indonesian Tourism Bituris uses thematic interpretations as an intermediary between guides, tourists, and tourist attractions. This study aims to describe how the use of thematic interpretation techniques with the TORE method. Four elements become the object of research, namely elements of theme, organized, relevant, and enjoyable. In this study, a descriptive qualitative approach was used. The research data collection method is done by interview and documentation. While data analysis is processed continuously, grouping and organizing data, and evaluating research. The results of the research conducted to produce a description of thematic interpretation techniques with the TORE method from Ham. The purpose of thematic interpretation using the TORE method on the Jakarta Heritage Walk tourism product also enhances tourist experiences, influences attitudes and promotes appreciation, and enhances the protection of important resources in the Jakarta Old Town Region. Keywords: tourism products, Jakarta Heritage Walk, thematic interpretation, TORE method

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