KEPUASAN PESERTA TOUR TERHADAP TOUR GUIDE HPI DI KOTA BANDUNG

Fransisca, Monica (2020) KEPUASAN PESERTA TOUR TERHADAP TOUR GUIDE HPI DI KOTA BANDUNG. D4 thesis, Poltekpar NHI Bandung.

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Abstract

A tour guide is a component that must be included in every trip because of its important role in providing services to tourists. This research is aimed at studying the satisfaction of tour participants received at the time of receiving a trip. The results of the assessment of the satisfaction of the tour participants will be used to improve, enhance, and maximize the performance of tour guides who are members of the HPI Bandung organization in the future. The research method used in this study is descriptive statistical method with quantitative approach. Data collection techniques were obtained by using questionnaire that was supported by interview guidelines. In this study, the sample used are convenience sampling technique in which anyone can provide information about the data needed either intentionally or accidentally. The sample can be used as a source of data if the respondent are able to provide relevant information needed. The object of this research is tour participants who have used the services of HPI tour guides in 2019. Respondents consisted of 250 tour participants who were used to assess participant satisfaction with HPI tour guides in Bandung. The results of this study indicate that of the four dimensions studied it can be concluded that the 3 dimensions have been assessed as good and 1 dimension is considered not good so it must be improved. The recommendations given in this study to the tour guides of HPI Bandung should improve aspects that are lacking, such as setting the correct pace / tempo of speech when scouting and repeating scouting if deemed necessary. Keywords: Tour, Tour Guide and Tour Participant Satisfaction

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