Elizabeth, Okita Godjali (2021) SUSTAINABLE MANAGEMENT AS THE FUTURE OF TRAVEL INDUSTRY: CASE STUDY OF WISE STEPS TRAVEL, JAKARTA. S1 thesis, Poltekpar NHI Bandung.
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Abstract
With sustainability as one of the focuses in the Indonesian National Development Plan and the new tourism trends post COVID-19 pandemic, the implementation of sustainable tourism has become necessary for stakeholders including travel businesses. Wise Steps Travel (WST) in Jakarta is one of the inbound travel businesses that has started implementing sustainability in their management and operation system. By using GSTC’s Industry Criteria for Tour Operator point A, this descriptive qualitative research aim to understand the role of a Sustainable Management System in increasing the company’s involvement in sustainability. Result analysis will mix the Likert and SWOT analysis with IFEM and EFEM counting elaboration. Interview result with WST’s management shows that so far, the applicable sustainable management system has succeeded in providing a strong sustainability foundation in a rapid growth industry. With each dimensions have their own role on supporting sustainability, the availability of sustainable SOP and staff engagement are the strongest aspects on company’s success in sustainable application. On the other hand, destination engagement and legal compliance are the weakest link in this scenario. Keywords: Sustainable Management, Travel Industry, GSTC
| Item Type: | Thesis (S1) |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Jurusan Perjalanan > S1 Studi Industri Perjalanan |
| Depositing User: | Unnamed user with email ofi@stp-bandung.ac.id |
| Date Deposited: | 06 Sep 2022 04:11 |
| Last Modified: | 23 Nov 2022 01:23 |
| URI: | http://repository.poltekpar-nhi.ac.id/id/eprint/656 |
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