RENCANA STRATEGI KOMUNIKASI PEMASARAN DI TAMAN NASIONAL GUNUNG GEDE PANGRANGO MENGGUNAKAN PALTFORM YOUTUBE

Widya, Kurniadinata (2021) RENCANA STRATEGI KOMUNIKASI PEMASARAN DI TAMAN NASIONAL GUNUNG GEDE PANGRANGO MENGGUNAKAN PALTFORM YOUTUBE. D4 thesis, Poltekpar NHI Bandung.

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Abstract

Mount Gede Pangrango National Park (TNGGP) is a nature conservation tourist destination that is increasingly in demand by the public. However, in the midst of a pandemic like now, of course there needs to be new ideas, ideas, and innovations to support the sustainability of Gunung Gede Pangrango National Park tourism. Digital Marketing which is still not optimally used by TNGGP, of course, needs to be the first step in long-term planning for TNGGP's marketing which is decreasing day by day. The manager of the Gunung Gede Pangrango National Park has experienced a decline in the level of tourist arrivals from the millennial tourist category. In addition, the situation and conditions of the COVID-19 pandemic which require the public to minimize direct activities, this is the basis for thinking about marketing communication strategies for the Gunung Gede National Park area. Pangrango will be more effective through digital media, especially YouTube because it can be a means of information for the majority of tourists. Keyword: Gunung Gede Pangrango National Park, Marketing Communication, SOSTAC, Youtube.

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