OPTIMALISASI KEGIATAN PERIKLANAN BANQUET DI HOUSE SANGKURIANG BANDUNG

Dhiasvega Rachdyan, Putra Nursangga (2020) OPTIMALISASI KEGIATAN PERIKLANAN BANQUET DI HOUSE SANGKURIANG BANDUNG. D4 thesis, Poltekpar NHI Bandung.

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Abstract

This research aims to determine the activities of banquet advertising at House Sangkuriang Bandung, to analyze the measurement and optimization of advertising activities in accordance with advertising management which is the 5M‘s of advertising concept consisting of mission, money, message, media and measurement. This research uses a qualitative approach and descriptive analysis method by collecting information from informants and observations. Based on result of the research, the authors found that House Sangkuriang Bandung does run advertising activities as a strategy to promote its products and services, including banquet. However, after analyzing, the reality in the implementation of advertising activities and their measurement are not optimal in accordance with the indicators used, therefore it is necessary to improve and optimize advertising activities so that hotel would get more measurable and effective results. Keywords: Optimization, Advertising, Banquet

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